Marketing
Earn your Bachelor of Science in Marketing.
Do you see yourself in a marketing career? A Lincoln University degree connects your creativity and charisma with the analytical skills and technology you need for success in the field. You can be at the center of a thriving business in marketing communication, market research, advertising analytics, brand management, and sales. We are committed to your success, providing a variety of collaborative projects with local businesses, and an excellent portfolio of internships and partnerships worldwide. Gain the tools you need to lead in the fast moving field of marketing.
The Marketing program offered by the School of Business prepares graduates for entry into domestic or international marketing positions, including industry, government and private entrepreneurship. The program exposes the graduates to a broad range of principles, theories, models, experiences and ethics of a business organization, which will enable graduates to succeed in their chosen field.
"Marketing is the process by which companies create consumer interest in products and services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and themselves". Students in the marketing program at Lincoln University learn how to develop marketing strategies for organizations. By taking Lincoln University's general education foundation courses, the College of Business "core courses", and 21 hours of required marketing classes coupled with 12 hours of related electives, the student will graduate with the skills necessary to begin a career in a variety of marketing positions. Students gain real-life marketing experience through projects with local businesses and organizations.
Each of Lincoln's academic programs is made up of a set of core curriculum, program requirements and electives. The courses listed below are just a small sample of courses that might be taken as a part of this specific program.
| Advertising Principles | Economics, research, and strategy of selling through the mass media. |
| Principles of Marketing | Institutions, functions, and problems involved in the transfer of goods from the producer to the consumer. |
| Fundamentals of Retailing | How retail outlets operate to serve both the producer and the consumer of commodities. |
| Consumer Behavior | Examines the influence of cultural, social, and psychological factors on the market process through behavioral science research. |
| Marketing Research | The application of basic business research methods to the solution of major marketing problems. Market studies will be analyzed to determine the appropriate marketing mix for various business enterprises. |
| Marketing Management | A detailed analysis of the work of the distribution manager who plans, organizes, directs, and coordinates the activities of those in specialized aspects of marketing. |
No special requirements for this program.
General Undergraduate Requirements
The following are general requirements for all students beginning an undergraduate program at Lincoln. For more information visit Undergraduate Admissions Requirements.
| Diploma | Graduation from high school, or having the equivalent of a high school diploma such as the General Education Development (GED) examination. |
| Core Subjects | A minimum of a 2.0 GPA in core college prep classes (English, math, social sciences and science with a lab) |
| Grade Average | A "C" average. However, in some cases, a student with a weak academic record may be considered. To remain at Lincoln, however, the student must meet scholastic requirements. |
| Standardized Tests | Entering freshmen should take the ACT or SAT test. The codes for Lincoln are as follows: SAT: 6366. ACT: 3614. |
Freshman First Semester
| GE 101 | University Seminar (business) | 1 |
| ENG 101 | Composition and Rhetoric I | 3 |
| Gen Ed | Math 113 | 3 |
| Gen Ed | Science no lab | 3 |
| BAD 208 or CS 105 |
Integrated Computer Application | 3 |
| BAD 101 | Intro to Business | 3 |
| TOTAL | 16 |
Freshman Second Semester
| ENG 102 | Composition and Rhetoric II | 3 |
| Gen Ed | Humanities & Fine Arts | 3 |
| Gen Ed | Science with lab | 4 |
| Gen Ed | Humanities & Fine Art | 3 |
| BAD 250 | Personal Finance | 3 |
| TOTAL | 16 |
Sophomore First Semester
| Gen Ed | Civics Course | 3 |
| SPT 206 or 207 | Fundamentals of Speech | 3 |
| Gen Ed | Humanities & Fine Arts | 3 |
| ACC 246 | Principles of Accounting I | 3 |
| ECO 201 | Macroeconomics | 3 |
| TOTAL | 15 |
Sophomore Second Semester
| ECO 202 | Microeconomics | 3 |
| ACC 247 | Principles of Accounting II | 3 |
| BAD 200 or MAT 117 | Business Statistics I or Elementary Statistics | 3 |
| BAD 275 | Business Law I | 3 |
| BAD 215 | Global Business | 3 |
| TOTAL | 15 |
Junior First Semester
| BAD 310 | Principles of Management | 3 |
| MKT 321 | Principles of Marketing | 3 |
| BAD 376 | Business Statistics II | 3 |
| Gen Ed | Non-Civics Course | 3 |
| MKT | Elective | 3 |
| Gen Ed | Elective | |
| TOTAL | 18 |
Junior Second Semester
| BAD 312 | Business Communications | 3 |
| BAD 350 | Fundamentals of Financial Management | 3 |
| MKT 322 | Fundamentals of Retailing | 3 |
| MKT | Elective | 3 |
| Gen Ed | Elective | 3 |
| TOTAL | 15 |
Senior First Semester
| PHI 304 or BAD 304 | Business Ethics or Business Ethics & Society | 3 |
| MKT | Elective | 3 |
| MKT 309 | Advertising Principles | 3 |
| MKT 421 | Marketing Research | 3 |
| MKT 415 | Marketing Research | 3 |
| TOTAL | 15 |
Senior Second Semester
| MKT 345 | Consumer Behavior | 3 |
| MKT 326 | Marketing Research | 3 |
| BAD 490 | Business Policy | 3 |
| MKT | Elective | 3 |
| Gen Ed | Elective | 3 |
| TOTAL | 15 |
Total Required Hours - 125
A minimum of 120 hours, which includes 40 hours of upper division work, is required for graduation. Students should consult the General Education Requirements section of the Undergraduate Bulletin for alternate courses that will fulfill the general education requirements or consult with an advisor.
Lincoln's academic programs are designed specifically to prepare you for a career in the real world. But it's more than just job preparation; it's preparing you to make a full impact in your profession through the unique combination of faith and learning. Here are some of the professions this degree would prepare you for:
- Advertising
- Sales
- Public relations
- Marketing Research
- Retail Marketing/Management
- E-Commerce
- Event Marketing (hospitality, sports, music, fine arts)
- Marketing Management